The 5 Step Listing Process
Welcome and good morning to Mike Ferry TV. It is the week of September the 9th. I had a great conversation this past week with one of our good clients, who lists a lot of properties six, seven listings per month. And I said to him, "Do you ever get involved in multiple listing presentation conversations?" To which he said, "What do you mean?" I said, "Well, I've had agents tell me that when they're driving to a listing presentation, they're reviewing in their mind what they're going to say to the seller. And that is a defined presentation." Then they get to the house and the seller asks a few questions, and they get off track, and they make a...