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Download Sales Scripts

Mike Ferry’s sales scripts are widely recognized as the original Real Estate scripts, developed by the industry pioneer Mike Ferry himself. In fact, the enduring success of Mike Ferry Real Estate scripts has made them one of the most copied sets of scripts in the industry!

Buyer Script - Prequalifying

Utilized for prequalying potential buyers prior to property showing, our scripts incorporate questions about the buyer’s financial situation, credit history, and other pertinent details. This strategic approach assists our agents in effectively matching buyers with properties that align with their specific needs.

Buyer Script - Qualifying for Home and Motivation

This script provides a comprehensive set of questions to gather essential information about buyer’s preferences, motivations, and readiness to make a purchase. From exploring desired areas and home features to understanding financial considersations, this script ensures a thorough qualification process. 

Center of Influence & Past Client Script (COI)

Designed for business calls, this script facilitates smooth communication with people you know, seeking potential real estate opportunities. From inquiring about individuals looking to buy or sell in the near future to identifying potential clients within specific social circles, this provides a concise and effective framework for engaging your center of influence.

Listing Plan of Action Script

This script outlines a strategic plan for selling a home efficiently. From explaining the MLS submission process to discussing pricing strategies and promoting listings within the agent community, this script covers essential steps for a successful home sale. Whether it’s gathering features for the listing, notifying top local agents, or addressing the logistics of the sale process, this script provides a comprehensive guide.

Listing Presentation Script

This script provides a structured and effective guide to engage sellers, covering crucial aspects such as motivation, pricing strategy, and the value proposition of their home. From qualifying questions to a detailed analysis of the comparative market, this script ensures a thorough presentation that increases the likelihood of securing a listing. Maximize your success in listing presentations by incorporating the proven techniques outlined in this script.

Comparative Market Analysis (CMA) Presentation Script

Real Estate Agents utilize these scripts to showcase a Comparative Market Analysis (CMA) to prospective Sellers. A CMA is a detailed report that contrasts the Seller’s property with comparable properties in the vicinity that have recently been sold or are currently available. The script may encompass an elucidation of the CMA’s purpose and how it aids the Seller in determining the optimal price for their property.

Prequalifying the Listing Presentation

Real Estate Agents utilize these scripts to showcase a Comparative Market Analysis (CMA) to prospective Sellers. A CMA is a detailed report that contrasts the Seller’s property with comparable properties in the vicinity that have recently been sold or are currently available. The script may encompass an elucidation of the CMA’s purpose and how it aids the Seller in determining the optimal price for their property.

For Sale By Owner (FSBO) Script

This script provides a structured set of questions designed to understand the motivations, strategies, and expectations of FSBO sellers. From assessing their readiness to move and determining their motivation level to exploring their marketing methods and openness to adjusting the price, this script ensures a comprehensive conversation with FSBO owners. Maximize your chances of converting FSBO leads by incorporating these insights and strategies.

Just Listed Script

This script provides a structured approach to engage potential buyers in the area of a new listing. From inquiring about their moving plans and timeframe to emphasizing the market conditions, this script ensures a smooth conversation that can lead to setting an appointment. Elevate your interactions with potential buyers and increase your chances of converting leads by incorporating the insights and strategies outlined in this script.

Just Sold Script

This script provides a structured approach to engage potential sellers in the area of a recent sale. From inquiring about their moving plans and timeframe to emphasizing market conditions, this script ensures a smooth conversation that can lead to setting an appointment. Elevate your interactions with potential sellers and increase your chances of securing listings by incorporating the insights and strategies outlined in this script.

Expired Script

This script provides a structured approach to engage with potential sellers whose listings have expired. From understanding their plans and motivations to probing into their past experiences and expectations, this script ensures a smooth conversation that can lead to setting an appointment. Maximize your chances of securing expired listings by incorporating the insights and strategies outlined in this script.

Price Reduction Script

This script offers a structured approach to address a pricing concern and provides possible solutions. From proposing a percentage reduction to discussing additional commission for the selling agent or extending the listing agreement, this script ensures a clear and productive conversation. Maximize your ability to guide clients through a price reduction with confidence by incorporating the proven strategies outlined in this script.